The Du-Rites Levi's commercial, The Du-Rites

The Du-Rites’ Music in New Levi’s Ad

February 13, 2019

The Du-Rites did the music for this Levi’s ad! Not our typical funk (more rock-ish) but we “du” it all!

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With the numerous reinventions I’ve gone through since the late ‘90s - hip-hop producer/artist; to DJ/writer/author and eventually, drummer - trying to cram it all on one website was a mess. My pivot to drumming in 2011 was entirely unplanned and my prior website was designed to promote a book. Finding more focus and abandoning being a jack-of-a-zillion trades over the last decade, I decided to repurpose my site as HQ for my work and path as a drummer... and start going by my actual name. Big steps. Ha! Thanks for tuning in.